May 26
26

846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior via @sejournal, @ericvanbuskirk

Users with AI Overviews scroll back up the page nearly twice as often. What that back-scrolling behavior means for how you write your search listings.

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846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior via @sejournal, @ericvanbuskirk

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